• The proposed development recieved UDC final approval on 1/13/21.
  • The proposed development received Plan Commission approval on 1/11/21.
  • The proposed development received Urban Design Commission (UDC) initial approval on 12/2/20.

Movin’ Out and Rule Enterprises anticipate closing on the property in July 2021. Site work will start the week of 6/27/21.

Note from City: “The City of Madison has authorized Rule Enterprises and Movin’ Out, Inc., along with their grocery partner Luna’s Groceries, to begin moving soil on the Truman Olson site with a temporary land use permit.  This work will save the Truman Olson project both money and time, reaffirming the City’s commitment to ensure that there is a grocery store that serves South Madison.  The City continues to work with its partners to move this project forward in an expeditious fashion.  A final closing on the sale of the land will be followed by a formal ground breaking ceremony in the near future.”

Access to development plans:

Project Schedule (including City-facilitated meetings):

  • Steering Committee Meeting #1 – 6/15/20
  • Neighborhood Meeting #1 – 6/25/20
  • Steering Committee Meeting #2 – 7/15/20
  • Neighborhood Meeting #2 – 7/30/20
  • Steering Committee Meeting #3 – 8/18/20
  • Cedar Street Neighborhood Meeting – 8/20/20 (City-facilitated)
  • Community Survey closes – 8/21/21
  • Cedar Street at Transportation Commission – 8/26/20 (City-facilitated)
  • Neighborhood Meeting #3 – 8/27/20
  • Steering Committee Meeting #4 – 9/14/20
  • Neighborhood Meeting #4 – 9/30/20
  • Urban Design Commission (UDC) Informational Meeting – 10/7/20
  • Urban Design Commission (UDC) Initial Meeting – 12/2/20
  • Plan Commission Meeting – 1/11/21
  • Urban Design Commission (UDC) Final Meeting – 1/13/21

Development Team:

Rule Enterprises, LLC – Co-Developer

Rule Enterprises specializes in strategic investing, and uses property development as a primary driver. Everything Rule Enterprises does is rooted in equity, equality, and dignity. Mission of solving problems that no one else may know exists all while creating high-caliber, distinctive development projects.

Rule Enterprises has a profound ability to study the cultural context within a particular neighborhood and incorporate those findings into an innovative, functional design.

  • Brandon Rule – President

Movin’ Out, Inc. – Co-Developer

Movin’ Out works with individuals and families to achieve long-term housing success, bringing people and housing solutions together in ways that help create inclusive communities. Movin’ Out develops new multi-family housing with most units affordable for low- to moderate-income households. Typically about 25% of the units are designed to be both the most affordable and the most accessible, affirmatively marketed to households that include members who qualify for long-term care due to their disabilities.

Movin’ Out approaches all work with attention to the ecological, social, and economic impacts of future development. As a proven non-profit housing developer, Movin’ Out has many decades of combined experience partnering with developers and working independently to build multi-family housing. To date, Movin’ Out has helped create more than 1,000 units of affordable rental housing in communities throughout Wisconsin.

  • Megan Schuetz – Real Estate Developer
  • Kathryne Auerback – Executive Director

Arc-Int Architecture – Architect

  • Edward Haydin – Managing Partner
  • Ryan Thacker – Partner

Urban Assets – Neighborhood & City Approvals

  • Melissa Huggins – Principal Planner
  • Marcus Pearson – Associate Planner

Development Process Overview:

Frequently Asked Questions & Comments:

  • Question: Will this grocery store have the same things as Pick N Save, a variety of foods at affordable prices?
  • Answer: The commitment from the development team is to provide a full-service grocery store. We will use research, including the community survey, to find out what the neighborhood needs. Customers will find typical items found at similar grocery stores around town.
  • Question: How much parking will be available for specifically for grocery store customers
  • Answer: We are committed to providing 60 covered parking stalls, which not only falls within zoning requirements, but the number of stalls Luna’s has expressed needing.
  • Question: Will the store be handicapped accessible?
  • Answer: Yes, the entire building will be accessible: grocery and residential units. Movin’ Out will go beyond the threshold for accessibility to make it accessible for all. Additionally, the development team is working with an accessibility consultant to identify areas accessibility can be improved in.
  • Question: How does the proposed square footage of the future store compare to the current Pick N Save?
  • Answer: The future store will be 24,000 square feet, which is close to the current Pick and Save. However, the new store will have a more efficient layout. Our space will actually feel larger.
  • Question: Will these be rental units or condos to purchase, or a mix?
  • Answer: There will be a total of 150 rental units, all of which will be affordable, utilizing tax credit financing.
  • Question: Will the grocery store include community space, or space to sit and eat?
  • Answer: The grocery store will include community space that can be rented for neighborhood events/meetings. Luna’s also plans to have a seating area for grocery store customers.
  • Question: What will be the targeted income range for future residents?
  • Answer: The development will include affordable housing units from 30% – 80% area median income (AMI)