Current Development Plans (updated 1/13/20)

Access to development plans: https://www.cityofmadison.com/dpced/planning/1402-s-park-street/3526/

Current Development Plan Overview

• 24,000 square foot full-service grocery store
• 150 total housing units:
  • 65 – one bedroom
  • 55 – two bedroom
  • 30 – three bedroom
• 161 total structured parking spaces (including 6 ADA)
  • 60 spaces allocated to Luna’s Groceries

Project Overview

The proposed site, located in South Madison on Park Street (1402 S. Park Street), North of Wingra Drive, will be developed into a mixed-use affordable housing development, including units designated for individuals with permanent disabilities and their families, and a full-service grocery store.

Current Site

• South Madison – 1402 South Park Street (North of Wingra Creek)
• 3.25 acres
• Current use: N/A

Community Assets

• Iconic, diverse neighborhoods
• Directly on current Metro bus line and Future BRT route
• Proximity to many City services and community organizations
• Proximity to major hospitals and clinics
• Adjacent Opportunity Zone
• Walkable and bikeable area next to prominent bike path
• UW Arboretum and other natural amenities
• Beltline and other major roads

Project Programming

• Diversity of housing units – multifamily and direct access units
• “Beyond compliance” accessibility features
• Grocery store
• Community spaces, including community meeting space and rooftop space
• Covered parking
• On-site bike storage
• Green Built Multi-Family
• Improved vehicle, pedestrian, and bicycle connections

Development Team

Rule Enterprises, LLC – Co-Developer

Rule Enterprises specializes in strategic investing, and uses property development as a primary driver. Everything Rule Enterprises does is rooted in equity, equality, and dignity. Mission of solving problems that no one else may know exists all while creating high-caliber, distinctive development projects.

Rule Enterprises has a profound ability to study the cultural context within a particular neighborhood and incorporate those findings into an innovative, functional design.

• Brandon Rule – President

Movin’ Out, Inc. – Co-Developer

Movin’ Out works with individuals and families to achieve long-term housing success, bringing people and housing solutions together in ways that help create inclusive communities. Movin’ Out develops new multi-family housing with most units affordable for low- to moderate-income households. Typically about 25% of the units are designed to be both the most affordable and the most accessible, affirmatively marketed to households that include members who qualify for long-term care due to their disabilities.

Movin’ Out approaches all work with attention to the ecological, social, and economic impacts of future development. As a proven non-profit housing developer, Movin’ Out has many decades of combined experience partnering with developers and working independently to build multi-family housing. To date, Movin’ Out has helped create more than 1,000 units of affordable rental housing in communities throughout Wisconsin.

• Megan Schuetz – Real Estate Developer
• Kathryne Auerback – Executive Director

Arc-Int Architecture – Architect

• Edward Haydin – Managing Partner
• Ryan Thacker – Partner

Saiki Design – Landscape Architect

• Samantha Farrel Folger – Landscape Architect

Wyser Engineering – Civil Engineer

• Wade Wyse – Civil Engineer

Urban Assets – Neighborhood & City Approvals

• Melissa Huggins – Principal Planner
• Marcus Pearson – Associate Planner

Planning & Engagement Timeline

Neighborhood Meetings

• Neighborhood Meeting 1 – June 25, 2020
• Neighborhood Meeting 2 – July 30, 2020
• Neighborhood Meeting 3 – August 27, 2020
• Neighborhood Meeting 4 – September 30, 2020

City Approvals

• Urban Design Commission informational meeting – 10/7/20
• Urban Design Commission initial/final meeting – 1/13/21
• Plan Commission meeting – 1/11/21