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Project Overview

The proposed site, located in South Madison on Park Street (1402 S. Park Street), North of Wingra Drive, will be developed into a mixed-use affordable housing development, including units designated for individuals with permanent disabilities and their families, and a full-service grocery store.

Current Site

  • South Madison – 1402 South Park Street (North of Wingra Creek)
  • 3.25 acres
  • Current use: N/A
Proposed Site Location (Google)

Community Assets

  • Iconic, diverse neighborhoods
  • Directly on current Metro bus line and Future BRT route
  • Proximity to many City services and community organizations
  • Proximity to major hospitals and clinics
  • Adjacent Opportunity Zone
  • Walkable and bikeable area next to prominent bike path
  • UW Arboretum and other natural amenities
  • Beltline and other major roads

Draft Site Plan

The information below is based on current DRAFT plans, which are still in the conceptual design stages. Plans will change as the project progresses, influenced by input from the City and greater community.

Current Draft Site Plan (↑ = North)

Project Programming

  • Diversity of housing units – multifamily and direct access units
  • “Beyond compliance” accessibility features
  • Grocery store
  • Community spaces, including community meeting space and rooftop space
  • Covered parking
  • On-site bike storage
  • Green Built Multi-Family
  • Improved vehicle, pedestrian, and bicycle connections

Development Team

Rule Enterprises, LLC – Co-Developer

Rule Enterprises specializes in strategic investing, and uses property development as a primary driver. Everything Rule Enterprises does is rooted in equity, equality, and dignity. Mission of solving problems that no one else may know exists all while creating high-caliber, distinctive development projects.

Rule Enterprises has a profound ability to study the cultural context within a particular neighborhood and incorporate those findings into an innovative, functional design.

  • Brandon Rule – President

Movin’ Out, Inc. – Co-Developer

Movin’ Out works with individuals and families to achieve long-term housing success, bringing people and housing solutions together in ways that help create inclusive communities. Movin’ Out develops new multi-family housing with most units affordable for low- to moderate-income households. Typically about 25% of the units are designed to be both the most affordable and the most accessible, affirmatively marketed to households that include members who qualify for long-term care due to their disabilities.

Movin’ Out approaches all work with attention to the ecological, social, and economic impacts of future development. As a proven non-profit housing developer, Movin’ Out has many decades of combined experience partnering with developers and working independently to build multi-family housing. To date, Movin’ Out has helped create more than 1,000 units of affordable rental housing in communities throughout Wisconsin.

  • Megan Schuetz – Real Estate Developer
  • Kathryne Auerback – Executive Director

Arc-Int Architecture – Architect

  • Edward Haydin – Managing Partner
  • Ryan Thacker – Partner

Urban Assets – Neighborhood & City Approvals

  • Melissa Huggins – Principal Planner
  • Marcus Pearson – Associate Planner

Planning & Engagement Timeline

Neighborhood Meetings

  • Neighborhood Meeting 1 – June 25, 2020
  • Neighborhood Meeting 2 – July 30, 2020
  • Neighborhood Meeting 3 – August 27, 2020
  • Neighborhood Meeting 4 – September 30, 2020

City Approvals

  • Urban Design Commission (informational, initial, final)
  • Plan Commission