- The proposed development received UDC final approval on 1/13/21.
- The proposed development received Plan Commission approval on 1/11/21.
- The proposed development received Urban Design Commission (UDC) initial approval on 12/2/20.
Movin’ Out and Rule Enterprises anticipate closing on the property in July 2021. Site work will start the week of 6/27/21.
Note from City: “The City of Madison has authorized Rule Enterprises and Movin’ Out, Inc., along with their grocery partner Luna’s Groceries, to begin moving soil on the Truman Olson site with a temporary land use permit. This work will save the Truman Olson project both money and time, reaffirming the City’s commitment to ensure that there is a grocery store that serves South Madison. The City continues to work with its partners to move this project forward in an expeditious fashion. A final closing on the sale of the land will be followed by a formal ground breaking ceremony in the near future.”
Current Development Plans (Approved on 1/13/20)
Access to development plans: https://www.cityofmadison.com/dpced/planning/1402-s-park-street/3526/
Access to City of Madison Site Plan Verification Database (Agency Reviews in Process): https://crystal.cityofmadison.com/WebReports/adapter/XReport.aspx?env=Webaccess&export=true&exporttype=5&reportName=/Webaccess/SitePlanVerificationCombo.rpt&AltID=LNDUSE-2020-00127&Revision%20Number=9999
Current Development Plan Overview
- 24,000 square foot full-service grocery store
- 150 total housing units:
- 65 – one bedroom
- 55 – two bedroom
- 30 – three bedroom
- 161 total structured parking spaces (including 6 ADA)
- 60 spaces allocated to Luna’s Groceries
The proposed site, located in South Madison on Park Street (1402 S. Park Street), North of Wingra Drive, will be developed into a mixed-use affordable housing development, including units designated for individuals with permanent disabilities and their families, and a full-service grocery store.
- South Madison – 1402 South Park Street (North of Wingra Creek)
- 3.25 acres
- Current use: N/A
- Iconic, diverse neighborhoods
- Directly on current Metro bus line and Future BRT route
- Proximity to many City services and community organizations
- Proximity to major hospitals and clinics
- Adjacent Opportunity Zone
- Walkable and bikeable area next to prominent bike path
- UW Arboretum and other natural amenities
- Beltline and other major roads
- Diversity of housing units – multifamily and direct access units
- “Beyond compliance” accessibility features
- Grocery store
- Community spaces, including community meeting space and rooftop space
- Covered parking
- On-site bike storage
- Green Built Multi-Family
- Improved vehicle, pedestrian, and bicycle connections
Rule Enterprises, LLC – Co-Developer
Rule Enterprises specializes in strategic investing, and uses property development as a primary driver. Everything Rule Enterprises does is rooted in equity, equality, and dignity. Mission of solving problems that no one else may know exists all while creating high-caliber, distinctive development projects.
Rule Enterprises has a profound ability to study the cultural context within a particular neighborhood and incorporate those findings into an innovative, functional design.
- Brandon Rule – President
Movin’ Out, Inc. – Co-Developer
Movin’ Out works with individuals and families to achieve long-term housing success, bringing people and housing solutions together in ways that help create inclusive communities. Movin’ Out develops new multi-family housing with most units affordable for low- to moderate-income households. Typically about 25% of the units are designed to be both the most affordable and the most accessible, affirmatively marketed to households that include members who qualify for long-term care due to their disabilities.
Movin’ Out approaches all work with attention to the ecological, social, and economic impacts of future development. As a proven non-profit housing developer, Movin’ Out has many decades of combined experience partnering with developers and working independently to build multi-family housing. To date, Movin’ Out has helped create more than 1,000 units of affordable rental housing in communities throughout Wisconsin.
- Megan Schuetz – Real Estate Developer
- Kathryne Auerback – Executive Director
Arc-Int Architecture – Architect
- Edward Haydin – Managing Partner
- Ryan Thacker – Partner
Saiki Design – Landscape Architect
- Samantha Farrel Folger – Landscape Architect
Wyser Engineering – Civil Engineer
- Wade Wyse – Civil Engineer
Urban Assets – Neighborhood & City Approvals
- Melissa Huggins – Principal Planner
- Marcus Pearson – Associate Planner
Planning & Engagement Timeline
- Neighborhood Meeting 1 – June 25, 2020
- Neighborhood Meeting 2 – July 30, 2020
- Neighborhood Meeting 3 – August 27, 2020
- Neighborhood Meeting 4 – September 30, 2020
- Urban Design Commission informational meeting – 10/7/20
- Urban Design Commission initial/final meeting – 1/13/21
- Plan Commission meeting – 1/11/21